BLOG: Please Use PLUS

One of the most challenging parts of being a commercial photographer is the estimate. It such an essential skill that has taken me years to get figured out (and I still make improvements every time I do one). One of my biggest stumbling blocks was the Usage Language. Usage is how you assign your creative fee. The more usage, the more it costs. But there are so many ways to describe the same types of usage. And so many different photographers and reps use different variations of Usage Language that I imagine it’s it’s hard for a buyer/client to compare one estimate from another.

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