Okay, I've been excited to share things before, but this takes the cake. It's the feather in my cap. It's the bees knees to Nth degree. It's the biggest ad campaign my work has been featured in... ever... or least in my 16 year career so far.
I've loved this shot ever since I took it for Hunter Douglas. It's really me all summed up in one picture: architectural, great styling, people naturally placed, beautiful light, and technically superb. It's flawless, yet relaxed... timeless, yet real.
And now, Hunter Douglas is using it as an iconic hero photograph in a massive fall print ad campaign. Over the next three months, you will see this double-page ad featured in the following magazines:
- Dwell
- Traditional Home
- Luxe
- Domino
- Elle Decor
- Architectural Digest
- Veranda
- Town & Country
- Departures
- Financial Times
- Harper's Bazaar
- New York Times "T" Magazine
- New York Times Design Supplement
- W Magazine
- Wall Street Journal Weekend Magazine
- Modern Luxury Interiors
That's a lot of ink! I just picked up some of the September issues. Guess what's in all these magazines?
Boom!
Now, that's how you do a brand awareness campaign.
When asked why they decided to go with this shot for the campaign, Hunter Douglas' VP Creative Director, Donald Montgomery, simply said, "It's the best shot we have."
And I'm done. Drop the mic, exit stage left. Thank you to everyone helped me out on this shoot. I couldn't have done it without you. Big hugs and high fives all around.
Stylist: Bergren Rameson
Photography Art Direction: Nicole Stowe - Ramey
Producer: Heather Smith - Smith X Union
Model: Nicole Herold
Location Scout: Lisa Rothmuller - San Diego Locations
Camera: Alpa XY with PhaseOne Digital Back from Capture Integration
Are you ready to make an iconic photograph for your brand?
Contact me today about your vision and I will make it happen for you.