I don’t usually make big changes to my portfolios halfway through the year, but after some soul searching and various feedback, I realized I needed help in refining my vision. It’s easy to get personally attached to your own work and lose site of it’s marketability. After reading and listening to many photo marketing experts, I decided it was time to ask someone who really knows the business.
Enter Suzanne Sease. I’ve known about Suzanne for many years and always respected her opinions and advice. She was an Art Buyer at The Martin Agency (GEICO, Hanes, PING, etc.). She helped my mentor refine his portfolio years ago. And she’s a featured contributor to A Photo Editor. She also helped me bid on a job for Diet Dr. Pepper and which I would have been lost without her guidance.
As a photographer, I’ve always considered myself a generalist with a unique style, rather than specialist. I like shooting lots of different subjects, but I shoot them all in a way that’s my own vision. I gave Suzanne over 800 images to weed through. I included my current portfolios as well. When she edited this massive collection, she reorganized it in a way that identified one trait I had never thought of: product. Lots of my work has product in it, though it’s not a product shot per say. It’s interiors with furniture. It’s people with ice cream. It’s ingredients in food. The products in place are natural and real. Something you can identify with. When her edits of my portfolios came to me, I saw this new trait right away and was amazed that I missed it before. Now I have a focus and now I know who I should be marketing to. If you need help with your portfolio, I highly recommend Suzanne Sease.
In addition to new portfolios, Suzanne suggested I create a Work section to highlight projects I’ve shot for clients and tearsheets. Though many of these are on my blog already, this puts it front and center and easy to find. This is my new favorite addition to the site.
So, what are you waiting for?