A few years back, I shot an incredible midcentury modern remodeled home for my client, Portland, OR based JHL Design. I really loved the shots we got from this shoot and apparently my client and I weren’t the only ones. Dwell.com recently featured the shooton their blog! Here’s a snippet from the before and after article:
An old home in Lake Oswego, Oregon, receives a modern makeover, while keeping its midcentury charm intact.
Oregon–based David Horning of MOA Architecture has joined forces with principal designer Holly Freres of JHL Design to carefully renovate the 1955 three-bedroom dwelling. By using period-appropriate materials, the team has not only restored the property to its original warmth and charm, but also infused a modern, contemporary vibe. To emphasize the home’s tranquil lakeside location, two 10-foot sliding doors have been added to the living room to enable a seamless connection to the outdoors.
I’m very excited to share this shoot for Oreck with you for two reasons: one, I really love how the images came out and two, I finally got to partner up with great folks at Wonderful Machinewho have listed me on their site for years.
Shooting home goods products on location is something of a specialty for me. I’ve worked for many brands like Rejuvenation, Gunlocke, Hunter Douglas and others to highlight their products being used in a real location. My interior design photography background really compliments this type of work. What was slightly different about the Oreck shoot was the approach. As Oreck’s art director Rybe Henderson showed me, the action to vacuums and air purifiers is ground level. We really had to think outside the box (even mounting my camera upside down at one point) to find these hero angles. We also didn’t want to show off the room too much, so many of these shots are shot with a shallow depth of field. Very different from a typical interior shoot. I’m really happy how the shots came out and you can see them being used currently on Oreck’s website and social media.
The shoot was produced by my good friends at Wonderful Machine. If you’re unfamiliar, they are one of the best places to find a photographer anywhere in the world. They also do production and have worked with lots of their photographers to make shoots happen for all kinds of clientele. Julia Hanley was the on site producer and really went the extra mile to make this such a successful shoot. She organized the talent, hired the stylist Patti Borelli, arranged catering, built furniture, and even made a few Ikea runs for props. The best producers do it all and Julia is a total pro. A great shoot is almost always guaranteed when there’s good art direction combined with great crew. Special thanks to my digital tech Peter Grill and assistant Daniel Clark for working hard to keep the shoot organized and on schedule.
Here are the rest of the images also featured in my WORK section of my website. Thanks for looking!
Up until my recent move back to Virginia, I had been doing catalog shoots for Rejuvenation (parent company: Williams-Sonoma) for almost 2 years. In addition to their catalog, the shots were also used on their website and marketing materials. It was a lot fun creating these images and working with a big crew to pull off some fresh looking work for a company with deep Portland roots. It’s part product photography, part interior photography, part studio photography, and though it comes off as relaxed, it was well planned out and often filled with lots of variations and LOTS of rigging (here, here, and here). Every shoot always felt like a pretty action packed day even though the product and my camera never really moved that much.