Shooting Gunlocke’s Saranac Launch and Metta Chair Brochure

A little while back, Rochester, NY based agency Truth Collective reached out to me to shoot for high end furniture maker, Gunlocke. The shoot took place in Buffalo, NY, near the Gunlocke manufacturing facility. They make all their furniture in the US and it’s craftsman quality work. I was really impressed by how passionate the client was about their products. It was a joy to photograph and they were great to work with.

The shoot had three parts which we shot over three days: an ad campaign with talent, multiple location shots, and a studio day to shoot product shots and details. We also built a set wall to convert an event space into a cool industrial office space.

We had a great crew for the shoot. I worked with local location scouts, assistants, and producer John Takacs. The prop and wardrobe stylist was the great Raina Kattelson out of NYC. And my digital tech, Esteban Aladro, also came up from NYC with lighting gear (thanks Este!). If you’re ever in Buffalo, NY and need a studio, I can’t say enough good things about DPost

We had a tight window to get all this work done and it wouldn’t have been possible without the great art direction of Karrie Gurnow of Truth Collective. She really knew what she wanted and we worked together really well. Super smooth shoot and the client was very happy with the results.

Here’s what I shot for Gunlocke:

Oreck Photo Shoot

I’m very excited to share this shoot for Oreck with you for two reasons: one, I really love how the images came out and two, I finally got to partner up with great folks at Wonderful Machine who have listed me on their site for years.

Shooting home goods products on location is something of a specialty for me. I’ve worked for many brands like Rejuvenation, Gunlocke, Hunter Douglas and others to highlight their products being used in a real location. My interior design photography background really compliments this type of work. What was slightly different about the Oreck shoot was the approach. As Oreck’s art director Rybe Henderson showed me, the action to vacuums and air purifiers is ground level. We really had to think outside the box (even mounting my camera upside down at one point) to find these hero angles. We also didn’t want to show off the room too much, so many of these shots are shot with a shallow depth of field. Very different from a typical interior shoot. I’m really happy how the shots came out and you can see them being used currently on Oreck’s website and social media.

The shoot was produced by my good friends at Wonderful Machine. If you’re unfamiliar, they are one of the best places to find a photographer anywhere in the world. They also do production and have worked with lots of their photographers to make shoots happen for all kinds of clientele. Julia Hanley was the on site producer and really went the extra mile to make this such a successful shoot. She organized the talent, hired the stylist Patti Borelli, arranged catering, built furniture, and even made a few Ikea runs for props. The best producers do it all and Julia is a total pro. A great shoot is almost always guaranteed when there’s good art direction combined with great crew. Special thanks to my digital tech Peter Grill and assistant Daniel Clark for working hard to keep the shoot organized and on schedule.

Here are the rest of the images also featured in my WORK section of my website. Thanks for looking!

New Work: Rejuvenation

Rejuvenation - Lighting & House Parts

Up until my recent move back to Virginia, I had been doing catalog shoots for Rejuvenation (parent company: Williams-Sonoma) for almost 2 years. In addition to their catalog, the shots were also used on their website and marketing materials. It was a lot fun creating these images and working with a big crew to pull off some fresh looking work for a company with deep Portland roots. It’s part product photography, part interior photography, part studio photography, and though it comes off as relaxed, it was well planned out and often filled with lots of variations and LOTS of rigging (here, here, and here). Every shoot always felt like a pretty action packed day even though the product and my camera never really moved that much.

I’m really proud of the work I created for Rejuvenation and wanted to share them here on my blog and also on a special section under WORK.


Twenty Eleven – A Year of Work

I’m a little late for an end of year review, but here it is none the less. Speaking purely from a financial point of view, 2011 was a lot like 2010 in that it was way better than 2009, but not quite as good as 2008. However, the photographs I created in 2011 are some of my best yet and I’ve never had more fun being a photographer. I really feel like my style and approach are starting to gel and I’m looking forward to what 2012 and beyond brings. Here are some of my favorite shots from last year.

Thank you to all my clients for making this year so great. You all are a truly a pleasure to work for and I look forward to many more projects together.

Also, thank you to all the stylists, models, assistants, art directors, photo editors, art buyers, and marketing directors I’ve worked with this year. The success of all these shoots wouldn’t have been possible without your collaboration.

Finally, a special shout out to Justin Tunis and Daniel Cronin for being two excellent go to assistants. Thank you for your hard work, your professionalism on set, and being easy to travel with. I’ll be calling you soon.

Columbia/Okura – Robotic Palletizers

Now this was a dirty job (as you can tell from my laptop power supply). But it was a fun job and a new challenge from my usual gigs. Columbia/Okura, a joint venture of Columbia Machine, Inc. and Okura Yusoki Co. Ltd, makes these incredible robotic systems to pack and load pallets. Watching them in action is pretty cool experience. The A1800 above can load 30+ cases from a loading point to a pallet in one minute. There’s 8 cans of paint in one case, so we’re talking 240 cans of paint load per minute. That’s ludicrous speed. And it’s accurate. Loading the stock at different angles for proper load distribution. All the robots are custom programmed and built to individual client specs.

Columbia Okura was looking for dramatic photos of their product lines for their new website and I was happy to oblige. These are pretty big machine systems that are built and tested right in their warehouse in Vancouver, WA. The goal of the lighting was to isolate the robot, end effector, and pallet system from the rest of the warehouse. Using big strobes and a fast shutter speeds, I was able to darken the background and give the machines a hero quality. The other part of the shoot involved showing the employees building and testing the systems. For those shots, I shot handheld and used a huge softbox for a natural looking fill. All in all, we got quite a large image library and you can see the shots in action over at

For more heavy metal, check out the shots below. Continue reading “Columbia/Okura – Robotic Palletizers” »