Shooting Gunlocke’s Saranac Launch and Metta Chair Brochure

A little while back, Rochester, NY based agency Truth Collective reached out to me to shoot for high end furniture maker, Gunlocke. The shoot took place in Buffalo, NY, near the Gunlocke manufacturing facility. They make all their furniture in the US and it’s craftsman quality work. I was really impressed by how passionate the client was about their products. It was a joy to photograph and they were great to work with.

The shoot had three parts which we shot over three days: an ad campaign with talent, multiple location shots, and a studio day to shoot product shots and details. We also built a set wall to convert an event space into a cool industrial office space.

We had a great crew for the shoot. I worked with local location scouts, assistants, and producer John Takacs. The prop and wardrobe stylist was the great Raina Kattelson out of NYC. And my digital tech, Esteban Aladro, also came up from NYC with lighting gear (thanks Este!). If you’re ever in Buffalo, NY and need a studio, I can’t say enough good things about DPost

We had a tight window to get all this work done and it wouldn’t have been possible without the great art direction of Karrie Gurnow of Truth Collective. She really knew what she wanted and we worked together really well. Super smooth shoot and the client was very happy with the results.

Here’s what I shot for Gunlocke: