Here’s another shoot that I’ve been holding on to for a while now. Last summer, Portland based jewelry and craft store, Twist, hired me to shoot a lifestyle inspired look book for the landing pages of their new website redesign. Twist was drawn to my clean, natural, technical style of photography and felt I was a good fit for what they were looking for. Since the shots were to be focused on the jewelry, I shot a majority of them with a macro lens. I was shooting pretty shallow and nailing the focus was super critical. It’s tricky to do with live models, but that’s why you shoot a lot (over 2000 RAW files in a day).
To make a shoot like this come off fun and easy looking, it takes more than technique, models, stylists, and props. You actually have to put a lot of your own positive energy into it. As the photographer, you’re leading the vibe and if you’re in a great mode, then everyone else is. You have to be mentally in it all day long and treat it almost like it’s a performance. End of the day, it simply makes the job easier to be positive and I think that gets you better shots. It also helped that I had super talented people to work with and great clients who really contributed in the creative process.
I’m really happy how they shots came out and think they look awesome on their new website which went live this month. Here are some screen shots.
And here are some outtakes that I really liked and wanted to share. Looking forward to refreshing my lifestyle portfolio with some of these shots.
I’m a little late for an end of year review, but here it is none the less. Speaking purely from a financial point of view, 2011 was a lot like 2010 in that it was way better than 2009, but not quite as good as 2008. However, the photographs I created in 2011 are some of my best yet and I’ve never had more fun being a photographer. I really feel like my style and approach are starting to gel and I’m looking forward to what 2012 and beyond brings. Here are some of my favorite shots from last year.
Thank you to all my clients for making this year so great. You all are a truly a pleasure to work for and I look forward to many more projects together.
Also, thank you to all the stylists, models, assistants, art directors, photo editors, art buyers, and marketing directors I’ve worked with this year. The success of all these shoots wouldn’t have been possible without your collaboration.
Finally, a special shout out to Justin Tunis and Daniel Cronin for being two excellent go to assistants. Thank you for your hard work, your professionalism on set, and being easy to travel with. I’ll be calling you soon.