Shooting Gunlocke’s Saranac Launch and Metta Chair Brochure

A little while back, Rochester, NY based agency Truth Collective reached out to me to shoot for high end furniture maker, Gunlocke. The shoot took place in Buffalo, NY, near the Gunlocke manufacturing facility. They make all their furniture in the US and it’s craftsman quality work. I was really impressed by how passionate the client was about their products. It was a joy to photograph and they were great to work with.

The shoot had three parts which we shot over three days: an ad campaign with talent, multiple location shots, and a studio day to shoot product shots and details. We also built a set wall to convert an event space into a cool industrial office space.

We had a great crew for the shoot. I worked with local location scouts, assistants, and producer John Takacs. The prop and wardrobe stylist was the great Raina Kattelson out of NYC. And my digital tech, Esteban Aladro, also came up from NYC with lighting gear (thanks Este!). If you’re ever in Buffalo, NY and need a studio, I can’t say enough good things about DPost

We had a tight window to get all this work done and it wouldn’t have been possible without the great art direction of Karrie Gurnow of Truth Collective. She really knew what she wanted and we worked together really well. Super smooth shoot and the client was very happy with the results.

Here’s what I shot for Gunlocke:

Gothic Office

Gothic Office

It’s my belief that for a happy life, the environment you work in is almost as important as the home you live in. Back in my web design days, I worked in tiny rectangular office with at an industrial park with 6 dudes jammed together in cheap desks while our boss could supervise us from his desk which faced all of ours.  The walls were beige, the lighting was fluorescent, and I had to wear business casual clothes. In other words, I was miserable. When I set off on my photography career things got immediately better. I first worked for an architectural photographer in a cool historic office of the Downtown Mall in Charlottesville, VA. I then shared a studio with a product photographer and had loads of gear and backdrops to play with. When we moved to Portland, we had this awesome studio in the Oak Street Building that used to be a chicken processing plant. It was a very bohemian kind of place and I have many great memories of shoots and parties that we had there. In 2009, we bought our first house and I’ve been working from a home office ever since. We love our house and working here has been great and a money saver.

At some point in the future, I’m sure we’ll have an office/studio again. And when we do, you can bet I’m going to call on Jessica Helgerson for the interior design. This Gothic Office project I photographed for her recently has to be one of the most amazing workspaces I’ve ever been in. It is LUXE with a capital L U X E. It is dialed in to the last detail and just about everything is custom made. And that Andy Paiko sculpture at the conference table… stunning. It was an unbelievable space to photograph and I am so jealous of the people who get to work here.

I suggest passing on this blog post to your boss and tell them you’ll be more productive if you can work in a place like this. Continue reading “Gothic Office” »