In 2015, Prometheus Real Estate Group came to us looking to elevate the photography of their high-end luxury apartments in the Bay Area of California. The 50+ chain of apartments are all unique and focused on the creature comforts that are meaningful to their residents.
Neighborhood spaces like pools, firepits, clubhouses, and fitness centers are their prime differentiating factors. They wanted to showcase these spaces in an architectural way with a natural use of people and props. It needed to feel real with a human touch.
With a medium-sized budget to work with, we partnered with Smith x Union productions to bring on a full-scale production that included talent, wardrobe, props, hair & makeup, digital tech, and professional lighting crew.
Over a period of three years, we shot stills and motion of over 15 featured properties and amassed a large collection of work that’s been used in all their marketing channels. Our highlight video has been used on their homepage since 2017.
Prometheus has been more than thrilled with the results of these shoots. The work is featured prominently on their website and throughout their branding and marketing efforts. We are currently working with them on a 360VR project to capture all their properties for virtual tours.
Photography, Motion, Production, Casting, Wardrobe, Props, Hair & Makeup, Retouching
“Since 2014 I had the pleasure to work with Lincoln Barbour and his production team to carry out an annual week long photo shoot to cover our new developments in luxury real estate. Lincoln is truly an outstanding photographer (and wonderful person) with almost a mystical eye and ability to capture the magical moment that would morph a scene and a space into a beautiful expression: his photographs are the result of his ability to highlight what is more remarkable eliminating what is superfluous. Lincoln’s talents resided in quickly understanding our product, customers, challenges and goals. His photographs capture the intent of the design and the spirit of the architecture beautifully.
His imagery has strengthened our brand beautifully and set Prometheus far ahead of its competition. He and his team are among the very best: patient, meticulous, kind and committed to get a beautiful job done each time. I recommend and would work with Lincoln again without any question.”
Stephanie Versin – Prometheus Real Estate Group