Advertising Campaign

Hunter Douglas “Beauty Awakens” Ad Campaign

Okay, I’ve been excited to share things before, but this takes the cake. It’s the feather in my cap. It’s the bees knees to Nth degree. It’s the biggest ad campaign my work has been featured in… ever… or least in my 16 year career so far.

I’ve loved this shot ever since I took it for Hunter Douglas. It’s really me all summed up in one picture: architectural, great styling, people naturally placed, beautiful light, and technically superb. It’s flawless, yet relaxed… timeless, yet real.

And now, Hunter Douglas is using it as an iconic hero photograph in a massive fall print ad campaign. Over the next three months, you will see this double-page ad featured in the following magazines:

That’s a lot of ink! I just picked up some of the September issues. Guess what’s in all these magazines?

HD-Campaign_Covers

Boom!

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Now, that’s how you do a brand awareness campaign.

When asked why they decided to go with this shot for the campaign, Hunter Douglas’ VP Creative Director, Donald Montgomery, simply said, “It’s the best shot we have.”

And I’m done. Drop the mic, exit stage left. Thank you to everyone helped me out on this shoot. I couldn’t have done it without you. Big hugs and high fives all around.

Stylist: Bergren Rameson
Photography Art Direction: Nicole Stowe – Ramey
Producer: Heather Smith – Smith X Union
Model: Nicole Herold
Location Scout: Lisa Rothmuller – San Diego Locations
Camera: Alpa XY with PhaseOne Digital Back from Capture Integration


Are you ready to make an iconic photograph for your brand?

Contact me today about your vision and I will make it happen for you.

WEHN WRODS FIAL Campaign

Lincoln Barbour - WEHN WRODS FIAL Campaign

Speaking of GRAY Magazine, I am currently running this sweet ad campaign to promote my architecture/interior photography business to the Pacific Northwest. The campaign was brilliantly written, art directed, and designed by my friend Craig Skinner. I first met Craig when he was at Owen Jones & Partners and art directed the I Am Home shoot we did for Prometheus Real Estate. We really hit it off and later that summer he joined my kickball team. We’ve been friends ever since. Craig is now over at Razorfish where he is a senior art director and has done superb work for clients like Microsoft, Bing, and New Zealand Tourism.

I love the direction Craig went with these ads. I feel it really speaks to the power of good photography in advertising and marketing. The ads are meant to show that even if your message fails (in this case deliberately), strong visuals can carry your brand and your audience will still connect to it. And also you should probably hire me to create those awesome visuals for you. I have to say, I’m lucky to have a friend like Craig.

Also, have to give a big thanks to Tim Kamerer for the updated logo and style guide we used for the ad. I’m working on a new website and brand refresh and I’ll have another post about Tim’s skills soon.

Here are the other ads that a running over 3 issues of GRAY December through May.

Lincoln Barbour - WEHN WRODS FIAL Campaign 

Lincoln Barbour - WEHN WRODS FIAL Campaign