catalog photographer

Case Study: Making Magic with Rejuvenation

After shooting photography of architecture and interior design for over a decade and a half, it seems I’ve actually learned a thing or two. When I hired former Martin Agency art buyer Suzanne Sease to edit my portfolio a while back, she pointed it out to me: Above all else, I excel at shooting products on location.

We then tweaked my portfolio to highlight this strength, opening the door for home product shoots to become the focal point of my business. In addition to architecture and design firms, I also shoot for brands like Hunter Douglas, Oreck, and Rejuvenation.

Speaking of, Rejuvenation is one of my favorite home product brands to shoot for. Based in Portland, Oregon, many Rejuvenation shoots play to my specialty as they’re done on site. For each book, we’d shoot for multiple days – 5 at the minimum. My longest shoot with them even lasted 23 days in one location.

What’s particular about these location shoots is the logistics of shooting their product in places that may not actually exist. In fact, in many of the shots you see here, the product wasn’t actually installed. We rigged it in and then photoshopped the rigging out later. This is a brilliant strategy since it allows you to frame a perfect shot anywhere and then simply add the chandelier, sconce, or other product to optimize its aesthetic. Once the rigging is digitally removed, the shot becomes magical!

Here are a few more before and after shots:

Need help getting your product shot on location?

Though I can’t share all my tricks on my blog, I am more than happy to help you on your next shoot to make your products look amazing and magical.

Click here to contact me today!

New Work: Rejuvenation

Rejuvenation - Lighting & House Parts

Up until my recent move back to Virginia, I had been doing catalog shoots for Rejuvenation (parent company: Williams-Sonoma) for almost 2 years. In addition to their catalog, the shots were also used on their website and marketing materials. It was a lot fun creating these images and working with a big crew to pull off some fresh looking work for a company with deep Portland roots. It’s part product photography, part interior photography, part studio photography, and though it comes off as relaxed, it was well planned out and often filled with lots of variations and LOTS of rigging (here, here, and here). Every shoot always felt like a pretty action packed day even though the product and my camera never really moved that much.

I’m really proud of the work I created for Rejuvenation and wanted to share them here on my blog and also on a special section under WORK.

Enjoy.