Announcing LINCOLN BARBOUR STUDIO
For much of my 18-year career, I have thought about my business as the lone photographer model. It’s been centered around just what I could do with my own hands. I’ve become an architectural and commercial photography expert and now have over 1000 shoots under my belt. I’ve shot for firms like ZGF, DLR Group, and IDL and for brands like Hunter Douglas, Rejuvenation, and Hilton.
Now that I’m 43 and looking ahead to the future of my business, I’ve decided to change the nature of what I can offer to the world. To transform the business from “I” to “We”. To work alongside a team of highly creative and talented people that will help me expand my services for the AEC and Home Decor markets I mainly serve. To grow the business beyond just my talents. To take my careful attention to detail, thoughtful preparation, and easy-going nature and scale it up, if you will.
I’ve already been doing this sort of thing by outsourcing production services like casting, prop styling, location management, and set making on larger commercial jobs. Yet, the core of my business has always been centered around making high-quality images of architecture and home decor.
Over the past year, I started to ask myself these questions: How else can I serve my clients? How can I help them with their imaging needs beyond the finished product? How can they get more value from working with me and my team? The more I asked myself these questions, the more I came back to the architectural lifecycle.
What if I could offer imaging services at each of these stages? What if a client could have a consistent level of quality of imaging from a trusted partner; from someone who understands the end product as much as the beginning?
The answer to these questions came to me with two key findings:
Reality Capture is the process of using specialty cameras to scan and collect images and data of as-built conditions. These scans can be used to create enhanced virtual tours that not only allow you to virtually walk around a space but also get measurements of that space that are 97-99% accurate. In addition, the data we collect during a scan can be exported to XYZ Color Point Cloud and used in CAD workflow to create Scan to BIM outputs like schematic floor plans, elevations, a digital twin of the final project, and more.
With recent advances in CGI (computer-generated imaging), photo realistic renders of architecture and home decor are finally possible at an affordable price. The CGI artists we work with can take your existing CAD files or PDF Floorplans and create a beautiful lifelike 3D model of your design. For Architects and Interior Designers, these renderings can be used to help you win your projects or previsualize the finished project. For Home Decor brands, the renders can replace having to photograph prototypes and can be used in everything from brochures to advertising.
Here for You at Any Stage
Combining these two services with my long history of architectural photography and retouching allows us to become a true full-service studio of architectural imaging. A studio dedicated to delivering the highest quality images and data for the needs of architects, interior designers, construction companies, engineers, and home decor brands.
Let’s take a journey together so you can see how our services all work together to benefit you.
Imagine you are working on a 10,000 sq ft interior remodeling project of a commercial building. In order to accurately estimate the project, you need it measured. Rather than go to the project and measure everything by hand, you send our Reality Capture team out to do the initial scan. Within 24 hours, we deliver to you 4K 3D virtual tour and a schematic floor plan of the as-built conditions. You feel confident in your bid because you know the costs are accurate based on the measurements taken. All your subs have looked at the space and are happy that they don’t have to visit the site in person just for a bid. You’re saving everyone time and money.
Now imagine you’ve won the job. Congrats! We can then take the original 3D Scan and convert the Point Cloud to a Revit or AutoCAD file ready for you to work on your remodel designs. Once you’re happy with your design work, you pass the file back to us and we will create a photo-realistic rendering for you. This way, if your client wants to see what furniture will look like in the space or if they want to see different options for the wall color. The renders give you and your client a clear vision of the finished project.
And now the construction phase begins. Because of your busy schedule, you can’t make it to the job site every week. Instead, you send our Reality Capture team to do weekly construction updates. You can keep an eye on the progress and discuss problems that may arise once the walls are opened up. You’ll be able to see what your contractor is seeing on-site. You can share the progress with your client and many of their questions can be answered with a quick glance rather than everyone taking time out of their day to visit the site. You can even tag points of interest like virtual blue tape for the punch list.
Finally, the remodel is complete and it’s ready to be photographed. Since we have been part of the process from the beginning, we already know the shots we’ll be taking and you won’t need to make a scouting visit. During the shoot, we will capture everything to a laptop workstation and compare the photos to the virtual tours and renderings. The final photos will be beautiful and our intimate knowledge of the project will help us capture the true spirit of the project.
After the photoshoot, we will retouch the images to enhance the look and remove distracting elements like exit signs and sprinkler heads. We will also follow up with the final scan and create a virtual tour as a gift to the client and as a record of delivery. The model can be used on your own website as a portfolio piece or a case study to pull out during presentations.
Now that is full-cycle architectural imaging.
Over the next few weeks, I will be posting video presentations of our new reality capture services. Please join our mailing list or subscribe to the blog to stay in the loop and learn more.
In the meantime, no matter where you are in the architectural lifecycle, we are here to help you with your imaging needs.