product photography

How We Photography Rejuvenation’s Catalog Without Installing Their Products

After shooting photography of architecture and interior design for over a decade and a half, it seems I’ve actually learned a thing or two. When I hired former Martin Agency art buyer Suzanne Sease to edit my portfolio a while back, she pointed it out to me: Above all else, I excel at shooting products on location.

We then tweaked my portfolio to highlight this strength, opening the door for home product shoots to become the focal point of my business. In addition to architecture and design firms, I also shoot for brands like Hunter Douglas, Oreck, and Rejuvenation.

Speaking of, Rejuvenation is one of my favorite home product brands to shoot for. Based in Portland, Oregon, many Rejuvenation shoots play to my specialty as they’re done on site. For each book, we’d shoot for multiple days – 5 at the minimum. My longest shoot with them even lasted 23 days in one location.

What’s particular about these location shoots is the logistics of shooting their product in places that may not actually exist. In fact, in many of the shots you see here, the product wasn’t actually installed. We rigged it in and then photoshopped the rigging out later. This is a brilliant strategy since it allows you to frame a perfect shot anywhere and then simply add the chandelier, sconce, or other product to optimize its aesthetic. Once the rigging is digitally removed, the shot becomes magical!

Here are a few more before and after shots:

Need help getting your product shot on location?

Though I can’t share all my tricks on my blog, I am more than happy to help you on your next shoot to make your products look amazing and magical.

Click here to contact me today!

Twenty Eleven – A Year of Work

I’m a little late for an end of year review, but here it is none the less. Speaking purely from a financial point of view, 2011 was a lot like 2010 in that it was way better than 2009, but not quite as good as 2008. However, the photographs I created in 2011 are some of my best yet and I’ve never had more fun being a photographer. I really feel like my style and approach are starting to gel and I’m looking forward to what 2012 and beyond brings. Here are some of my favorite shots from last year.

Thank you to all my clients for making this year so great. You all are a truly a pleasure to work for and I look forward to many more projects together.

Also, thank you to all the stylists, models, assistants, art directors, photo editors, art buyers, and marketing directors I’ve worked with this year. The success of all these shoots wouldn’t have been possible without your collaboration.

Finally, a special shout out to Justin Tunis and Daniel Cronin for being two excellent go to assistants. Thank you for your hard work, your professionalism on set, and being easy to travel with. I’ll be calling you soon.

Columbia/Okura – Robotic Palletizers

Now this was a dirty job (as you can tell from my laptop power supply). But it was a fun job and a new challenge from my usual gigs. Columbia/Okura, a joint venture of Columbia Machine, Inc. and Okura Yusoki Co. Ltd, makes these incredible robotic systems to pack and load pallets. Watching them in action is pretty cool experience. The A1800 above can load 30+ cases from a loading point to a pallet in one minute. There’s 8 cans of paint in one case, so we’re talking 240 cans of paint load per minute. That’s ludicrous speed. And it’s accurate. Loading the stock at different angles for proper load distribution. All the robots are custom programmed and built to individual client specs.

Columbia Okura was looking for dramatic photos of their product lines for their new website and I was happy to oblige. These are pretty big machine systems that are built and tested right in their warehouse in Vancouver, WA. The goal of the lighting was to isolate the robot, end effector, and pallet system from the rest of the warehouse. Using big strobes and a fast shutter speeds, I was able to darken the background and give the machines a hero quality. The other part of the shoot involved showing the employees building and testing the systems. For those shots, I shot handheld and used a huge softbox for a natural looking fill. All in all, we got quite a large image library and you can see the shots in action over at www.columbiaokura.com

For more heavy metal, check out the shots below. [Read more…] about Columbia/Okura – Robotic Palletizers