Van de Graaf's Canon

The Page Ratio is Best at 2:3

Knowing fundamentals of design makes you a better commercial and editorial photographer. This excellent read is a great primer on theory and really comes in handy when you have to shoot for a layout.


This was the magic bullet that the other canons were missing. His reasoning was that it sits within the Fibonacci Sequence, as well as the Golden Ratio, and establishes that the textblock will be harmonious and proportional to the page — it’s how the height of it equals the width of the page.

via The Secret Law of Page Harmony – Retinart via A Photo Editor.