Speaking of GRAY Magazine, I am currently running this sweet ad campaign to promote my architecture/interior photography business to the Pacific Northwest. The campaign was brilliantly written, art directed, and designed by my friend Craig Skinner. I first met Craig when he was at Owen Jones & Partners and art directed the I Am Home shoot we did for Prometheus Real Estate. We really hit it off and later that summer he joined my kickball team. We’ve been friends ever since. Craig is now over at Razorfish where he is a senior art director and has done superb work for clients like Microsoft, Bing, and New Zealand Tourism.
I love the direction Craig went with these ads. I feel it really speaks to the power of good photography in advertising and marketing. The ads are meant to show that even if your message fails (in this case deliberately), strong visuals can carry your brand and your audience will still connect to it. And also you should probably hire me to create those awesome visuals for you. I have to say, I’m lucky to have a friend like Craig.
Also, have to give a big thanks to Tim Kamerer for the updated logo and style guide we used for the ad. I’m working on a new website and brand refresh and I’ll have another post about Tim’s skills soon.
Here are the other ads that a running over 3 issues of GRAY December through May.